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40 Deals For Anyone Who’s Shopping Small During Cyber Week
Supporting small business and saving money — that’s what I’d call a win-win.
by Chelsea Stuart, Melanie Aman, Genevieve Scarano
Cyber Week, the week when almost every store has deals (more than you could ever conceivably look through in an entire lifetime), is *here*.
We’re wading through mountains of bargains for you and found some of the best deals in every category.
FYI — deals can move quickly. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout Cyber Week to see our latest updates as the deals change!
1. We’ll start with: Up to 60% off tons of small businesses at Etsy, perfect for shopping for unique gifts for everyone on your list, for less!
2. Up to 80% off sitewide at Klassy Network.
Klassy Network is a woman-owned small business known for their Brami (bra + cami) tops and dresses, as well as loungewear, glasses, and scrunchies.
Promising review: “Away with standard tank tops! In with bramisuits everyday!! It’s so much easier getting an outfit together when the bra isn’t a factor. This bramisuit is very soft, very comfy, and beautiful bright color! It washes well in cold water. Don’t wash with the pads in! All the Klassy clothes have been very durable and no wear/tear signs showing, and I wear them often!” —Shenandoah M.
Get the racerback bramisuit here, the scoop neck brami tank here, and shop everything on sale here.
3. 25% off sitewide at Evil Queen.
Evil Queen is my all time favorite small business, let alone my go-to shop for candles. They’re woman-owned and sell all kinds of candles with fun labels that’ll make you want to try ’em even if the scent isn’t your typical go-to.
Get the “That’s Hot” candle here, the “Snow Day” candle here, and shop everything on sale here.
4. 30% off sitewide at Friends NYC.
Friends NYC is a Brooklyn–based small business from BFFs Mary Meyer and Emma Kadar-Penner. Their shop stocks all sorts of kitschy goods from local artisans and independent creators.
Get the butter candle here, the claw clip here, and shop everything on sale here.
5. Up to 65% off at Rebdolls so you can give your wardrobe a little refresh.
Rebdolls is a Latine-owned, woman-owned small biz based in New Jersey that makes gorgeous clothes in a wide range of sizes. And fun fact: You can now shop some of their pieces on Amazon!
Get the red dress here, the jumpsuit here, and shop everything on sale here.
6. 40% off a Solawave red light therapy wand on Amazon — essentially a multifaceted beauty genius in one small tool. You’ve got red light therapy that helps fade discoloration, microcurrents that stimulate facial muscles and lift skin, and therapeutic warmth to decrease redness and help your skin absorb your skincare products even more. It’s like having a pro-level facial right at home!
BuzzFeed / Amanda Davis
Solawave is a LGBTQ-owned small biz based in Los Angeles.
BuzzFeed editor Amanda Davis (that’s her above!) loves hers:
This. gadget. is. worth it! 👏🏾 Using the Solawave was my first time introducing red light therapy into my skincare routine and the difference in my hyperpigmentation is honestly mind blowing. The tone of my face is much more even and the dark circles around my eyes have nearly disappeared. Essentially, it’s like a mix of a jade roller (which I already love using anyway) and an LED mask in one…with microcurrent/vibration therapy, too. You can apply the specific Solawave activating serum or any conductive gel of your choice (I use a different one, myself!) and it will really absorb the benefits when used with the wand. I only use it once every other day (at night) and it’s super relaxing. My skin is always ✨glowing✨ the next day!
Get it here.
7. Up to 50% off everything from Fly by Jing.
Fly by Jing
No code needed.
Fly By Jing is an Asian woman-owned small business making flavorful sauces and spice mixes you’ll want to add to basically all of your recipes. The name is inspired by Chengdu’s (the owner’s hometown and the capital of the Sichuan province) “fly restaurants” — so called because they attract customers like flies. The chili crisp sauce is also made in Chengdu.
Get the box set here and shop everything on sale here.
8. Up to 65% off sitewide at The Wrap Life.
The Wrap Life
Enter promo code BFCM23 at checkout.
Nnenna Stella, owner of The Wrap Life, started her company as a one-woman web-exclusive shop in Brooklyn, New York. Despite having celebrity customers like Issa Rae and Jessica Williams, Nnenna Stella’s line continues to sell high-quality wraps at an approachable price. Since she began in 2015, her shop has grown into a high fashion line (we’re talking featured in Vogue Arabia, folks!) intended for the everyday.
Promising review: “Bought this for my mom for Mother’s Day (and snatched one in red for myself), the quality is great it’s SOO much softer than I thought it would be too. Super easy to use and style I love it!!” —Ann L.
Get the pleated head wrap here and shop everything on sale here.
9. Up to 40% off sitewide at Maxbone.
Enter code BF23 at checkout!
Maxbone is a small luxury pet brand from Parisa Fowles-Pazdro. They specialize in modern apparel and accessories as well as high-quality dog food.
Promising review: “I absolutely love this jumper!!! It is stunning in person!! Super thick and warm and it was shipped quickly!! I now have thre of these for my fur baby!!” —Rena M.
Get the Christian Cowan jumper for here and shop everything on sale here.
10. 30% off sitewide at Jenny Lemons.
Jenny Lemons, Jenny Lemonds
Use code THANKS2023 at checkout!
Jenny Lemons is a woman-owned small biz based in San Francisco, California.
Get the cake craft kit here and shop everything on sale here.
11. 25% off sitewide at Badge Bomb, home of puzzles, enamel pins, magnets, stickers, and more!
Badge Bomb is a small business that partners with independent artists to create original artwork that embraces equality for all, animal welfare, environmentalism, mental health, and self-love.
Promising review (for the puzzle): “This is a fun puzzle and it is very good quality. The pieces are sturdy and do not bend. The colors are bright and sharp. The pieces fit well together without issues. This puzzle will give you a very fun experience and it’s so cute you may even want to frame it to hang on the wall.” —Mari N.
Get the dog jigsaw puzzle here, the cat pin here, and shop everything on sale here.
12. 30% off sitewide at Verloop.
Use code HOLIDAY at checkout.
Verloop is a small business that makes knitwear, scarves, and hats all using deadstock yarn.
Promising review (for the scarf): “My son purchased this scarf for his sister for Christmas. I fell in love with it as soon as I saw it and just had to order one for myself. The colors are brilliant and complement many looks. Each time I wear it I get admirers. It’s also very, very WARM! Perfect for our north eastern winter weather!” —Shirley Ponder
Get the socks here, the scarf here, and shop everything on sale here.
13. 25% off sitewide at Dusen Dusen.
Dusen Dusen is a womenswear and home goods line from Brooklyn-based designer Ellen Van Dusen.
Get the tulip shower curtain here, the bathrobe here, and shop everything on sale here.
14. 30% off a customizable Letterfolk tile mat. It comes with hexagonal tiles you can arrange into any saying you please — PG or X-rated.
Letterfolk is a Utah-based, couple-run small biz owned by Joanna and Johnny Galbraith. Their sturdy mats come with 150 interchangeable tiles.
Promising review: “This mat was everything I hoped it to be and my son told me that he loved the design for his first day back to school! We also love the letter board which has grown with him through the years!” —Crystal J.
Get the mat here and shop everything on sale here.
15. 25% off sitewide at Areaware.
Enter the code VERYMERRY25 at checkout!
Get the wavy serving utensils here, the tissue box here, and check out everything else on sale here.
16. 20% off sitewide at Hyer Goods.
Enter code GIVEBETTER2023 at checkout!
Hyer Goods is a woman-founded small biz that uses all sustainable materials including leftover deadstock leather from other producers. This prevents *tons* of perfectly good fabric from being sent to landfills every month and means no extra greenhouse gas emissions are required to create their materials.
Promising review (for the shoulder bag): “This purse is the perfect size for everyday items and the color goes with almost everything in my wardrobe! Very good quality as well.” —Cecily
Get the shoulder bag here, the blazer here, and shop everything on sale here.
17. 20% off sitewide at Brooklyn Candle Studio.
Brooklyn Candle Studio
Enter promo code BFCM at checkout!
Brooklyn Candle Studio is a woman- and minority-owned small business operating out of a 2,000-square-foot workshop in Sunset Park, Brooklyn. Their candles are made from 100% soy wax (which is derived from American-grown soy beans) that is petroleum-free, cruelty-free, phthalate-free, and 100% vegan. Every candle is wicked, poured, and labeled by hand.
Get the Christmas tree candle here and shop everything on sale here.
18. 30% off sitewide and free shipping at Poketo.
Poketo is an LA-based, Asian-American–owned lifestyle shop from husband-and-wife team Ted Vadakan and Angie Myung.
Promising review: “I hang four months at once and rotate them monthly. It’s bright and I like how it looks in my office. The colors are vibrant and I like the design. It helps me see what’s coming and stay on top of things.” —Saskia V.
Get the calendar here and shop everything on sale here.
19. 20% off sitewide at Omsom so you can stock up on Southeast Asian sauces.
Use code GIFTBETTER23 at checkout!
Omsom is an Asian woman-owned small business started by sisters Vanessa and Kim Pham.
Promising review: “Love, love, love the flavors! These make dinners much easier. I’ve given several as gifts and everyone thinks they’re delicious. Would not hesitate to buy again. Nice variety of flavors.” —Patricia
Get the sauce bundle here and shop everything on sale here.
20. 20% off sitewide, 25% off orders of $100+, and 30% off orders of $250+ at Grounds & Hounds Coffee Co.
Grounds & Hounds Coffee Co.
Enter promo code BIGFRIDAY20 for 20% off sitewide at checkout
Enter promo code BIGFRIDAY25 for 25% off orders $100+ at checkout
Enter promo code BIGFRIDAY30 for 30% off orders $250+ at checkout
Grounds & Hounds Coffee Co. is a small biz that donates 20% of the profits from their eco-friendly, organic specialty coffee sales to help fund rescue initiatives.
Get the holiday coffee bundle here, the dog hoodie here, and shop everything on sale here.
21. 25% off sitewide at Little Beast to give your floofy baby the cutest, trendiest wardrobe EVER.
Little Beast is an Asian woman-owned small business started by friends Jisu Kim and Lys Bui.
Get the cloud sweater here and shop everything on sale here.
22. 25% off sitewide at DIOP in case you’re still in the market for unique accessories to stock up on for the winter season.
Enter promo code DIOPDEAL atcheckout!
DIOP is a Black-owned business founded by Mapate Diop — a proud first-generation Nigerian-American who creates clothes and accessories with African prints.
Get the quilted jacket here and shop everything on sale here.
23. 30% off sitewide at Hackwith Design House.
Hackwith Design House
Enter promo code THANKFULFORYOU at checkout!
Hackwith Design House is a woman-owned small business. Their sustainable designs are made to order and sewn in their Minnesota studio. Their sizes run from XS to 4X. On Mondays, they also release limited-edition designs so you can be one of only 25 people to own a piece!
Get the coat here and shop everything on sale here.
24. 20% off Londontown’s illuminating nail concealer at Amazon, a sheer but buildable formula that cancels out yellowing or staining, leaving healthy-looking, glowing nails and a little flush of color, which you can also layer for that glazed nail look that’s so on trend!
Londontown is a woman-owned, family-run business btw!
Promising review: “I’m not a big review writer but I had to write one about this polish! Now, it has only been a few days but so far it has been the best nail polish I have ever used! I was hesitant because it’s way more than I have ever spent on a nail polish. But it is so worth it. I don’t know why it seems so different but it was easy to apply and looks as good as when I get a manicure. I have never had that when I have done my own nails! So far, I am hooked!” —jenc
Get it here.
25. Up to 70% off at Kitty and Vibe if you’re looking to seriously upgrade your swim- and loungewear options.
Kitty and Vibe
Orders over $140 will also score a FREE BIKINI!!!!
This small biz makes swimsuits, PJs, and an adorable Play Dress with shorts underneath. The brand focuses on promoting self-love and better fits through — get this — bikini bottoms you can specifically order based on butt size!
Get the active dress here, the pajama top here, and shop everything on sale here.
26. Up to 50% off sitewide at Krave Beauty.
@kravebeauty / Via instagram.com
Krave Beauty is a Korean woman-owned small biz that believes in simplicity and aims to make skincare easy and stress-free in an oversaturated and complicated industry. They believe in respecting the skin and restoring it back to health.
Promising review: “Listen, I spend a lot of money on skincare to tackle my acne- and eczema-prone skin. For the last 6 months nothing I was buying seemed to calm my breakouts, UNTIL NOW! This is the only cleanser I have ever tried that doesn’t leave my skin feeling tight afterwards.” —McKenna
Get the Matcha Hemp Hydrating Cleanser here and shop everything on sale here.
27. 40% off plus free shipping over orders over $35 from Lucy Darling — perfect for the parent who actually *did* keep up with the baby book and has been a little sad since completing it after Baby’s first year — it’s concise and will let you jot down fun memories of your kiddo until they’re five!
Enter the code BLKFRIDAY23 at checkout!
BuzzFeed writer Heather Braga loves the brand: “I cannot even start to tell you how much I love these baby books from Lucy Darling. I had one for my son and it was SO easy to fill out I never felt overwhelmed or stressed about it. The pages are minimal, feature adorable designs, and include an array of ways to note memories with your child without overdoing it. After his first birthday I was sad to not have more detailed pages to write about him — so I ordered The Little Years version as well! I’ve already gone ahead and bought my daughter (arriving in 2024) a baby book from this small business as well. 10/10, IMO.”
Get the toddler book for $32.99 (originally $54.99; also available in another style) and check out everything else on sale here.
28. 24% off a universal cup holder that can be easily attached to your stroller or diaper bag to ensure that you keep yourself hydrated as well as your little one. It comes in an array of fun colors and has drainage holes in the bottom. 👏
Ryan & Rose is a family-owned small business that creates stylish accessories parents will love. Reviewers also love adding this cup holder to other objects like their spin bikes, beach chairs, shopping carts, and more. I (Heather) picked up one of these and attached it to my son’s Doona Liki Trike (which has no cup holder or pockets). I use it to hold my wallet and keys whenever we go for a walk around the neighborhood — it’s great!
Promising review: “I am obsessed with these holders! I have a huge stroller that a conventional cupholder won’t work on, the Ryan And Rose Cutie Holder is perfect! I am actually order a second one that I can use to hold to hold my cellphone! The uses are endless! Stock up when you can!” —ShopTillYouDrop
Get it from Amazon for $15.19 (originally $20; available in 12 colors).
29. 25% off sitewide at Cocokind, plus 30% off sets, including the Hydration Pack to keep your skin happily hydrated.
Cocokind makes products that are plant-powered, sustainable, and affordable.
Get the Hydration Pack here and shop everything on sale here.
30. 25% off sitewide at Holistic Habitat for some of the cutest home decor accents and organization solutions you ever did see!
Discount automatically applied at checkout!
Holistic Habitat is a woman-owned small biz specializing in home decor and furniture.
Promising review: “Can’t recommend these enough. I bought two of the four available styles for an art wall and I completely adore them.” —Megan C.
Get the rainbow ceramic wall planter here and shop everything on sale here.
31. Up to 50% off sitewide at Birthdate Co.
Skyler Murry / BuzzFeed, Birthdate Co.
Launched in 2019, Birthdate Co. is a small biz creating candles and books with personalized astrological information for every single day of the year, making a perfect customized gift!
My colleague Skyler Murry is a big fan of these candles. In her own words:
“I am a candle FIEND! And I love astrology! This candle is just the best of both worlds. The label and fragrance are customized based on your birthdate to match your ‘inner spirit.’ The company provides descriptions of your personality, your emblematic tarot card, ruling planet, and ruling number. Such a fun astrological reading in the cutest packaging! I honestly felt like I was getting read to filth but I loved how detailed it was. This candle burns so smoothly, too, and my particular scent of hydrangea, peony, and jasmine is just so me. I love the delicate floral scent as it’s strong without being overbearing.“
Get a 2024 birthdate candle here and shop everything on sale here.
32. 20% off sitewide at Kulfi Beauty.
Enter promo code HOLIDAY20 at checkout.
Kulfi Beauty (named for a type of South Asian ice cream) is a woman-owned small biz that Priyanka Ganjoo founded after spending years working in the beauty industry without ever seeing herself represented. Their mission is all about creating space for self-expression, particularly within the South Asian community, and all of their products are made with the skin concerns of POC women in mind.
Promising review: “This product glides on so smoothly and stays on all day, even on oily lids. The colors also look fantastic on brown skin! I just repurchased a couple of shades; I’m never using another liner.” —Devika S.
Get the kajal eyeliner here and shop everything on sale here.
33. 25% off sitewide at Sijo.
Sijo is a small, woman-founded home brand from that’s all about affordable luxuries from sheets and loungewear to candles and aromatherapy. They’ve partnered with the Joyful Heart Foundation — a nonprofit that supports women who have been victims of domestic violence — and donates a percentage of their sales to fund education and advocacy programs.
“I (Chelsea) have recently forayed into being a Sheet Snob™ and I have to say these are some of my absolute favorite. They are SO freaking soft, cool to the touch, and they don’t pop off the corners of my bed even though I have a pretty thick mattress topper and — perhaps more pertinent — a BF who seemingly practices tae kwon do in his sleep. I have the set in forest green and have to say the color is particularly *rich* looking, too.”
Get the sheet set here and shop everything on sale here.
35. 25% off sitewide at Piglet.
Piglet, Danielle Healy / BuzzFeed
Founded by Jessica Mason, Piglet is a United Kingdom-based small biz creating comfortable yet beautiful home essentials like sleepwear, bedding, table linens, curtains, and more. The brand focuses on linen goods because of its relatively low environmental impact, low maintenance, and versatility (it’s warm in the winter, breathable in the summer).
BuzzFeed editor Danielle Healy loves her Piglet pajamas: “This set is very comfortable, washes up well, and doesn’t make me feel like a total slob when lounging around the house. I’m usually a medium, but I followed the Piglet sizing guide and opted for a small, which was definitely the right move. The top is a little big under the arms (a common problem for me). It’s nothing egregious, but something to keep in mind if you’re smaller chested. As the weather warms I can totally see myself wearing this out of the house for some roof reading or errands and will feel cute and comfortable doing so!”
Get the lounge set here and shop everything on sale here.
36. Save up to 60% at Pond Los Angeles.
Pond Los Angeles
Pond Los Angeles is an Asian American–owned and woman-owned small biz based in California. They create super choice minimalist clothing and accessories that just so happen to be ULTRA functional. Plus, the brand creates its goods in partnership with a woman-led manufacturer!
Promising review: “The peony transformation tote exceeded my expectations. The inside is roomy with space for my 13-inch MacBook, my iPad Pro, my coffee thermos, a change of clothes, folders of paperwork, several pockets full of pens and meds, etc. Despite all these things, the bag still feels lightweight, without making my shoulders hurt like other bags do. Lastly, the aesthetic fits my style perfectly, and I’ve gotten several compliments.” —Anonymous
Get the Transform tote here and shop everything on sale here.
37. 20% off sitewide at Bread Beauty Supply.
Kayla Boyd / BuzzFeed
Bread Beauty Supply is a Black woman–owned small biz founded by Maeva Heim that’s creating simple-yet-effective curly hair care basics that aim to take the stress out of wash day.
BuzzFeed Shopping editor Kayla Boyd uses this mask to moisturize her luscious locks:
“I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that’s been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite wash day products.”
Get the mask here and shop everything on sale here.
38. 20% off everything from Flour + Water.
Flour + Water
Plus free shipping when you spend over $40! Enter the code DinnerTime20 at checkout!
Flour + Water is a small business making restaurant-quality pasta you can cook at home.
Get a variety pack here and shop everything on sale here.
39. 20% off a trendy, yet versatile JW Pei ruched handbag from Amazon that you’ll want to pair with everything from wedding looks to brunch ‘fits.
Kayla Boyd / BuzzFeed
JW Pei is an Asian- and family-owned brand with minimalist accessory designs that are made with sustainable vegan materials.
BuzzFeed editor Kayla Boyd loves hers: “I loveeee this bag! I use it all the time for both special occasions (I was at a wedding in the pics above) and regular days out and about. It’s stylish, great quality, and is an easy way to elevate an outfit. Check out our JW Pei handbag review post for more styles we love!”
Get it here.
40. 25% off sitewide at Muslin Comfort.
Use promo code BF25OFF at checkout.
Shyla Smith — a mother of two boys, a full-time attorney, and the founder of Muslin Comfort — set out to create the perfect muslin blanket for adults after struggling to find one on the market.
Get The 365 Blanket here and shop everything on sale here.
The reviews for this post have been edited for length and clarity.