Rendering by RocaPoint Partners

Ben & Jerry’s and JINYA Ramen Bar joined a growing list of new-to-market businesses that will call the emerging County Square development home, RocaPoint Partners announced Oct. 25.

The Atlanta-based developer has undertaken the $1 billion project to reconfigure University Ridge into a sprawling mixed-use hub in Greenville’s diversifying downtown.

The development will include a range of residential, office, retail, and food and beverage tenants spread across more than 40 acres.

Bringing the Ben & Jerry’s Scoop Shop to Greenville County Square is PRIMO Partners, the only Black-owned, multi-unit franchise group of Ben & Jerry’s.

“Being anchored in the triangle region of North Carolina and Atlanta, Greenville has been on our radar for about a decade,” said Antonio McBroom, PRIMO Partners CEO. “We fell in love with the potential and promise of the city and its rich cultural history.”

Joining Ben & Jerry’s at County Square is JINYA Ramen Bar, a 3,700-square-foot restaurant serving 13 signature ramen bowls with more than 25 toppings.

The restaurant will be a casual, full-service restaurant with a full bar and outdoor patio seating.

Ben & Jerry’s and JINYA Ramen Bar join The Perch Kitchen & Tap as the project’s first food and beverage tenants. RocaPoint Partners also announced earlier this year Pins Mechanical, Fairway Social and Agave Bandido as entertainment anchors.

Whole Foods Market will serve as the grocery anchor. Lima One Capital has also announced it will relocate to County Square.

The County Square project includes more than 40 acres along University Ridge and is anchored by Greenville County’s administrative offices, whose two buildings fronting South Church Street opened this spring.

The flagship complex was designed by Foster + Partners, the globally famous, UK-based architectural firm which designed Apple’s headquarters in Cupertino, California.

Related Topics
  • County Square
  • greenville
  • RocaPoint Partners
  • University Ridge


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