Black Woman And Her Husband Design Innovative Socks That Fight Back Against Racism

Meet Lael and Daniel Catre, the founders and creators of PILOI socks which are made with an ingenious built-in clip so that you never lose your socks again. In addition, for every pair of socks sold, they donate the production cost of a second pair to non-profit organizations that fight against racism, discrimination, and inequality.

PILOI socks are made with the highest-quality cotton affixed with stainless steel locking clips. Simply take your socks off at the end of the day and clip them together. On laundry day, you’ll have peace of mind knowing your socks will stay matched in the washing machine and dryer.

Lael comments, “When my husband and I first came up with a business idea, we wanted to create something that solves a problem in everyone’s daily life. Lost and mismatched socks.”

The couple says that what started as a simple sketch and an idea has evolved into a brand that was built on the foundation of unity and togetherness.

All PILOI socks are made to exacting standards of excellence using:

• Patent-pending non-corrosive and secure clips. Having undergone rigorous testing, PILOI clips are proven to hold socks together through repeated washer and dryer cycles—noiselessly and securely.

• Long-staple cotton. This is the same cotton that’s used to make high-quality sheets and towels feel soft and silky. The longer fiber length creates a smooth, comfortable feel, and frays less, pills less, fades less, and can even become softer over time.

• Y-stitched heels and arch support. Quality Y-stitched heels cup the back of your foot. A cushioned, arch-supporting footbed provides added comfort.

What does PILOI mean?

One of the first references to PILOI was made in the 8th century B.C. by the Greek poet Hesiod. According to Hesiod, the Ancient Greeks wore socks called Piloi, which were made from matted animal hair.

Are lost socks really a problem?

According to a study involving 2,000 people, commissioned by washing machine manufacturer Samsung, people in Britain lose an average of 1.3 socks each month. That’s over 15 socks a year! With an average estimated life span of 81 years, that means each person loses 1,264 socks over a lifetime, costing the average American a whopping $3,235.

About the founders

PILOI was founded by Lael and Daniel Catre. The two have combined their respective gifts and talents to create the brand. Lael, born and raised in the suburbs of Chicago, has a degree in business management. Daniel, born and raised in Romania, has an engineering degree.

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