how-a-louisville-woman-turned-a-pandemic-hobby-into-a-successful-wine-company

How A Louisville Woman Turned A Pandemic Hobby Into A Successful Wine Company

TO THE WOMAN BEHIND THE BRAND, LOUISVILLE NATIVE SEQUOIA JOHNSON IS A MOM AND TEACHER. BY DAY AND A WINE CONNOISSEUR BY NIGHT. HER BUSINESS COY WINE COLLECTION WAS BIRTHED FROM A SOCIAL MEDIA HOBBY DURING THE PANDEMIC. SO I WOULD JUST TRY DIFFERENT ANY KIND OF WINES. ALL WINES GIVE MY REVIEWS. I WOULD GO LIVE AND DO IT. JOHNSON WAS THEN PRESENTED AN OPPORTUNITY TO CREATE HER OWN WINE BRAND AND TO FURTHER HER BUSINESS SKILLS. SHE GRADUATED THIS YEAR FROM THE INCUBATOR PROGRAM, TURNING A VIRTUAL DREAM INTO REALITY. I KIND OF JUST PUT MY HEAD DOWN AND I’M JUST WORK, WORK, WORK AND, YOU KNOW, JUST DO MY BEST. I DID NOT KNOW THAT WE WERE GOING TO BE HERE. YOU KNOW, 11 MONTHS IN. SO IT’S A TRUE BLESSING NOW. COY WINE COLLECTIONS, THREE SIGNATURE FLAVORS, SWEET RED, A RED BLEND, AND HER BEST SELLER, THE MYSTERIOUS MOSCATO, ARE SOLD IN NEARLY 30 STORES THROUGHOUT LOUISVILLE. BOWLING GREEN AND NORTHERN KENTUCKY. MAJORITY OF THE CARRIERS OF COY WINE COLLECTION ARE BASED HERE LOCALLY. ONE OF THOSE ESTABLISHMENTS IS THE GROOVE SPORTS BAR AND LOUNGE, A BLACK OWNED BUSINESS IN DOWNTOWN LOUISVILLE. JOHNSON CREDITS COLLABORATION AMONG MINORITY BUSINESS SOURCES FOR HER BUDDING SUCCESS. AND WHEN SHE ISN’T POURING GLASSES OF WINE, SHE’S POURING ADVICE INTO OTHER ASPIRING ENTREPRENEURS ON THEIR JOURNEY. DON’T TRY TO TAKE A SHORTCUT. ADVERSITY IS YOU GO THROUGH IT LIKE YOU CAN’T GO AROUND IT. YOU’RE GOING TO FACE OBSTACLES. YOU KNOW, PUT YOUR ARMOR ON AND JUST BE READY FOR THAT. AND JOHNSON IS READY FOR WHAT’S NEXT WITH COY WINE COLLECTION. SHE PLANS TO EXPAND TO MORE STATES, INTRODUCE NEW FLAVORS AND HOPEFULLY SEE AN INFLUX OF SALES THIS HOLIDAY SEASON. BUT WHILE EVERYONE IS GETTING IN THE SPIRIT, JOHNSON ENCOURAGES CUSTOMERS TO DRINK RESPONSIBLY. YOU KNOW, I ALWAYS LET PEOPLE KNOW ONE GLASS IS ENOUGH. YOU KNOW, SIT YOURSELF DOWN AND ENJOY YOUR ONE GLASS. DON’T OVERDO IT.

How a Louisville woman turned a pandemic hobby into a successful wine company

If you’re looking for another bubbly addition to the Thanksgiving table or a stocking stuffer, Coy Wine Collection may have you covered for the holidays.The business was birthed from a social media hobby during the pandemic by owner and Louisville native CeCoiya Johnson. She is a mom and elementary school teacher by day and a wine connoisseur by night.“I was like, if I can’t be outside curating events, I’ll just try wine,” Johnson said. “I would go live, try any kind of wine and give my reviews.”Johnson was then presented with an opportunity to create her own wine brand. To further her business skills, she graduated this year from the AMPED Russell Technology Business Incubator program, turning a virtual dream into reality.“I was like, I’m just going to work; I didn’t know we’d be here, 11 months in, so it’s a true blessing,” she said.Coy Wine Collection’s three signature flavors: Sweet Red, a Red Blend, and her bestseller, the mysterious Moscato, are sold in nearly 30 stores throughout Louisville, Bowling Green, and Northern Kentucky.The majority of the carriers of the wine are based locally in Louisville. One of those establishments is The Gruv Sports Bar and Lounge, a Black-owned business in downtown Louisville.“I let the owner know I was launching my wine last year, and he’s like, how can I help?” Johnson said.She credits those collaborations among minority businesses for her budding success, as well as her supportive village.“I have not experienced people not supporting me, and that is a true blessing,” she said. “I appreciate my tribe and am most thankful for my family. I would not be able to do this without them.”When she isn’t pouring glasses of wine, she’s pouring advice to other aspiring entrepreneurs on their journey.“Don’t try to take a shortcut,” Johnson said. “Adversity, go through it, you can’t go around it. You’re going to face obstacles. Put your armor on and be ready for that.”As for what’s next with Coy Wine Collection? There are plans to expand to more states, introduce new flavors, and hopefully see an influx of sales this holiday season.But, while everyone is getting in the spirit, Johnson encourages customers to drink responsibly.“I always let people know one glass is enough, don’t overdo it,” she said.For more information on Coy Wine Collection and the full list of retailors, click here.

LOUISVILLE, Ky. —

If you’re looking for another bubbly addition to the Thanksgiving table or a stocking stuffer, Coy Wine Collection may have you covered for the holidays.

The business was birthed from a social media hobby during the pandemic by owner and Louisville native CeCoiya Johnson. She is a mom and elementary school teacher by day and a wine connoisseur by night.

“I was like, if I can’t be outside curating events, I’ll just try wine,” Johnson said. “I would go live, try any kind of wine and give my reviews.”

Johnson was then presented with an opportunity to create her own wine brand. To further her business skills, she graduated this year from the AMPED Russell Technology Business Incubator program, turning a virtual dream into reality.

“I was like, I’m just going to work; I didn’t know we’d be here, 11 months in, so it’s a true blessing,” she said.

Coy Wine Collection’s three signature flavors: Sweet Red, a Red Blend, and her bestseller, the mysterious Moscato, are sold in nearly 30 stores throughout Louisville, Bowling Green, and Northern Kentucky.

The majority of the carriers of the wine are based locally in Louisville. One of those establishments is The Gruv Sports Bar and Lounge, a Black-owned business in downtown Louisville.

“I let the owner know I was launching my wine last year, and he’s like, how can I help?” Johnson said.

She credits those collaborations among minority businesses for her budding success, as well as her supportive village.

“I have not experienced people not supporting me, and that is a true blessing,” she said. “I appreciate my tribe and am most thankful for my family. I would not be able to do this without them.”

When she isn’t pouring glasses of wine, she’s pouring advice to other aspiring entrepreneurs on their journey.

“Don’t try to take a shortcut,” Johnson said. “Adversity, go through it, you can’t go around it. You’re going to face obstacles. Put your armor on and be ready for that.”

As for what’s next with Coy Wine Collection? There are plans to expand to more states, introduce new flavors, and hopefully see an influx of sales this holiday season.

But, while everyone is getting in the spirit, Johnson encourages customers to drink responsibly.

“I always let people know one glass is enough, don’t overdo it,” she said.

For more information on Coy Wine Collection and the full list of retailors, click here.

About the author: Admin Verified Member Verified Professional Verified Black Owned
We created this site to help Black-Owned Businesses in the USA.

Get involved!

Get Connected!
Join our Community and Expand your audience and get to know New Black-Owned-Business!

Comments

No comments yet