meijer-doubles-down-on-expanding-black-owned-brands-selections

Meijer Doubles Down On Expanding Black-Owned Brands Selections

Meijer is reaffirming its commitment to expand the selection of Black-owned products offered in its stores to meet customer interest and support small businesses within the communities it serves. 

“The Meijer Supplier Inclusion program not only showcases new, diverse brands but also prioritizes growing existing brands within our various store formats and locations,” said Carla Hendon, director of supplier inclusion at Meijer. “I’m incredibly proud of our team for their ongoing commitment to the small business community and providing a positive space for all entrepreneurs to grow and thrive.”

The retailer’s Supplier Inclusion team helps selected businesses grow within its six-state footprint and store formats by offering onboarding, training and networking events. 

[Read more: Meijer opens Fairfax Market in Cleveland Innovation District]

In addition, the Meijer Grow Academy helps diverse businesses by presenting foundational material on brand strategy, marketing, product packaging, operating processes, and distribution capabilities, among other topics, the company said. 

Spanning across the grocery, health, beauty and home departments, Black-owned brands the retailer carries include The Lip Bar, Just Sign USA, BLK & Bold, Mushroom Angel Company, Goode Foods, Mrs. Pruitt’s Cha Cha and Creamalicious, among others. 

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