meijer-highlights-black-owned-brands,-small-businesses

Meijer Highlights Black-Owned Brands, Small Businesses

Marketing” data-pterm=”Marketing” data-sterm data-program data-tax=”Marketing” data-buyersjourney data-ext data-author=”Supermarket News Staff” data-pub=”Feb 01, 2024″ data-visibility=”visible” data-perm=”public” data-pid=”3b684276-4474-4335-b326-7c699fb0425a” data-contentsponsor data-content>

Meijer

Although customers can find Black-owned brands on Meijer shelves all year long, a curated product offering will be prominently displayed in all Meijer supercenters in celebration of Black History Month throughout February.

Retailer has grown its selection of Black-owned brands by nearly 35% since 2021

Meijer is touting its Black-owned brands and small businesses during Black History Month. Since formalizing a program that targets diverse suppliers in 2021, the Meijer Grow Academy, Meijer said it has grown its selection of Black-owned brands by nearly 35%.

When a certified diverse supplier joins Meijer, the company’s supplier inclusion division offers them onboarding, training and networking events that demonstrate both how to do business with Meijer, and also how to grow within the retailer’s six state footprint and three store formats.

The program also presents foundational material on brand strategy, marketing, product packaging, operating processes, and distribution capabilities, among other topics. Suppliers also receive one-on-one coaching from Meijer buyers and other business teams to help them strengthen their business and reach more customers.

Although customers can find Black-owned brands on Meijer shelves all year, a curated product offering will be prominently displayed in all Meijer supercenters in celebration of Black History Month throughout February. The collection spans various product categories, including grocery, health and beauty, and home.

Customers can find Black-owned brands like:

  • The Lip Bar: Also woman-owned, this Vegan and cruelty-free beauty company not only partners with Meijer, but also has its flagship store in the heart of downtown Detroi
  • Just Sign USA: A home décor design company, inspired by Michigan and Detroit-based cultural scenes captured through its products
  • BLK & BOLD: Founded by two best friends in Des Moines, Iowa, this premium coffee brand gives 5% back to nonprofits focused on children in need. Before going national, Meijer was one of its first major retail partners
  • Mushroom Angel Company: Founded in Detroit, this husband and wife make frozen, plant-based food 
  • Goode Foods: Also a family business, this all-natural, sugar-free canned bean and vegetable product is made in Arlington Heights, Ill.
  • Mrs. Pruitt’s CHA CHA: A variety of special relish blends – also founded in Detroit
  • Creamalicious: An artesian ice cream brand inspired by soul food desserts based in Cincinnati

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