Multi-Millionaire CEO Set To Inspire 1,000’s Of Black Women Entrepreneurs At The 2024 Sistahs In Business Expo Tour

The Sistahs in Business Expo (SIB Expo) is thrilled to announce Jesseca “Judy” Dupart, renowned entrepreneur and visionary behind the multi-million dollar brand Kaleidoscope Hair Products, as the Keynote Speaker for its 2024 Sistahs in Business Expo Tour. Celebrating its seventh year, the SIB Expo continues to serve as the ultimate destination for celebrating entrepreneurial prowess among women of color.

This year, the tour’s theme is “The Year of Collaboration” and includes two stops: the Northeast Expo & Pitch Competition in Newark, NJ on April 20th, and the Southeast Expo & Pitch Competition in Decatur, GA on September 7th.

Under the theme of empowerment and growth, each stop of the SIB Expo 2024 Tour will showcase over 75 diverse vendors across industries, offering unparalleled networking opportunities, live entertainment, giveaways, and more. The expo will also feature the Signature SuperPower Panel, comprising highly successful women in business, designed to inspire and educate attendees.

Adding to the excitement is the annual pitch competition at each expo, where entrepreneurs compete for a grand prize of $5,000, aimed at supporting and elevating the next generation of Black women-owned businesses.

A testament to its impact and legacy, the SIB Expo is excited to add Jesseca “Judy” Dupart to its long list of influential speakers who have graced their stage in the past, including Vivica A. Fox, MC Lyte, Cynthia Bailey, Yandy Smith-Harris, Bevy Smith, Kim Fields, and many others.

Jesseca “Judy” Dupart, the epitome of success and innovation, is set to bring her wealth of experience and insights to the SIB Expo. As the founder and CEO of Kaleidoscope Hair Products, Dupart has transformed her passion into a global empire, exemplifying the power of perseverance, creativity, and strategic acumen.

Since its inception in 2018 in Newark, NJ, the SIB Expo has become an annual celebration, championing the spirit and achievements of sistahs in business. As a family-friendly event, it welcomes men, women, and children, embodying the ethos of community and support.

Attendee tickets are now available for the 2024 Sistahs in Business Expo Tour. Entrepreneurial women of color are also encouraged to apply as vendors or to participate in the pitch competition for the chance to win a $1,000, $2500, or $5,000 grant for their business.

Event Details:

Northeast Sistahs in Business Expo & Pitch Competition
Date: Saturday, April 20th, 2024
Time: 10am to 6pm
Location: Newark Airport Marriott, Newark, NJ

Southeast Sistahs in Business Expo & Pitch Competition
Date: Saturday, September 7th, 2024
Time: 10am to 6pm
Location: H.F. Shepherd Multiplex, Decatur, GA

The Sistahs in Business Expo, Founded by Aisha Taylor Issah, is the country’s only multi-city small business expo and community created specifically to celebrate and educate entrepreneurial women of color. With a mission to provide a platform for networking, marketing, and growth, the SIB Expo has become a cornerstone event for business owners, aspiring entrepreneurs, and the wider community, fostering an environment of support, learning, and collaboration.

For more information on ticket purchases, vendor applications, sponsorship opportunities, media passes, or the pitch competition, please visit

For press inquiries or media interviews, contact


Master P Addresses 800+ Black Entrepreneurs At TSP Conference In Atlanta, Magic Johnson’s Got Next!

First, Jermaine Dupri, Magic Johnson, Cathy Hughes, and others, but this time the headliner for the 2024 TSP Game Plan conference event held in January for more than 800 Black attendees was none other than Master P who successfully conveyed the message to them that there’s “No Limit” to success.  The event was presented by Lamar Tyler and his wife, Ronnie, the Founders of Traffic Sales and Profit (TSP), the premier community for purpose-driven African American business owners and entrepreneurs!

Other notable speakers were Dr. Boyce Watkins (Founder of the Black Business School), Don Peebles (Chairman & CEO of The Peebles Corporation), Arlan Hamilton (Founder of Backstage Capital), and many others who also spoke and presented powerful information throughout the three-day workshop event.

“I consistently heard all weekend that this was our best event, which says and means a lot because we’re known to host some really great and unforgettable conference experiences,” shares Lamar Tyler, event host and co-founder of Traffic Sales and Profit. “I think what made it so special was our continual push to showcase Black excellence from the stage and to showcase not just big dreamers, but huge dreamers from the likes of Don Peebles, Master P, and Arlan Hamilton – people who reach heights that most ordinary Americans, not just Black people, could never imagine. They’ve not only done it, but they continue to reach back and make sure others can follow the same paths to success.”

TSP Game Plan is a three-day workshop event, specifically, designed to help business owners and entrepreneurs supercharge their business growth and map out actionable strategies and plans for their upcoming year in four key areas: People (team-building and staffing), Projects (project management and organization), Products (product/service creation and sales) and Profit (cashflow and revenue). Whether you run a product-based, service-based, e-commerce, brick-and-mortar store, or online business, TSP Game Plan is tailored to meet the needs of every business owner, no matter where you are in your climb to profitable business success.

Watch the recap of the 2024 event here:

Magic Johnson is Scheduled for the Next Event in June 2024

TSP conferences are known for bringing the heavy-hitters in business as keynote speakers as well as a few surprise moments that keep attendees guessing and coming back for more! This past June, the TSP LIVE 2023 conference featured prolific voices including Jermaine Dupri, Issa Rae and Cathy Hughes as keynotes. Before that, TSP LIVE 2022 featured the Legendary 5x NBA champion and ground-breaking entrepreneur, Earvin “Magic” Johnson, who was just announced at TSP GAME PLAN as the returning keynote for TSP LIVE 2024!

“We’re bringing Magic back,” confirmed Lamar Tyler. “Not just because he was one of the most dynamic TSP conference speakers we’ve ever had, but even in the short few years since he appeared on our stage in 2022, he has reached new heights by officially being declared a billionaire by Forbes. In addition to his billionaire status, Magic Johnson has become part owner of the NFL’s Washington Commanders, the MLB’s Los Angeles Dodgers, the WNBA’s Los Angeles Sparks, and the MLS’ Los Angeles FC. He is also making monumental moves in the financial services and insurance industries through his EquiTrust Life Insurance Company which established a partnership with the historic Atlanta Life Insurance Company to broaden their offerings and reach to ensure the path to wealth is accessible to all.”

For more details and to secure early bird tickets to the TSP Live event slated for June 2024, visit

Also, be sure to join the TSP Facebook group which already has more than 44,000 members.

Traffic Sales & Profit (TSP) is the premier learning community for African American businesses and entrepreneurs. With a network of over 44K members from all over the U.S. and various countries, TSP focuses on innovative online technology and provides fundamental learning, surefire systems, and growth strategies that help businesses generate profit with ease in the shortest amount of time, regardless of start-up budget or audience size. Offering coaching and consulting services for people all over the world, TSP teaches in different niches and markets, including everything from brick-and-mortar stores to e-commerce brands to service and product-based businesses. TSP is also home to the exclusive, innovative mastermind business cohort that collectively generated over $49M in revenue during the 2020 COVID-19 pandemic. For more information, log on to

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